Content writing is the act of creating original content for your site. This includes things like blog posts, product descriptions, ebooks, etc. Your content should always be written from a first-person perspective.
Writing quality content is important for any blog or website. If you want to rank well in search engines, you should focus on creating high-quality SEO-optimized content that helps people. This means that you need to write original content that is useful, trustworthy, and solves the reader’s problem completely.
How To Write SEO-Friendly Content?
SEO is important because it helps websites not just get found, but also prove that they are the best source of information. The better your content proves its Experience, Expertise, Authority, and Trust (E-E-A-T), the more likely it is that Google will show it to someone searching for an answer.
Writing good SEO content means understanding the full topic and concepts that are relevant to your audience, not just single words. Also, you should write content that is unique, interesting, and backed by your own experience.
How often should I refresh my old posts? How deeply should I cover a topic? What topics should I cover to become an authority? These questions are important to answer before starting SEO-friendly content writing tips.
How Often Should I Write New Content?
Writing quality content takes time and effort. If you want to get noticed by Google and other search engines, you need to create SEO-optimized content that answers searchers’ queries.
I think you should focus on publishing at least once per week, but if you can do more, then it’s much better. This way, you’ll give your readers something fresh to read and share.
Crucial Point: It’s just as important to update your old content as it is to write new posts. Google loves content that is fresh and accurate. I recommend that you review your top articles every 1-2 years and add new data or sections to make them current. This keeps your audience engaged and interested.
Content creation is a time-consuming task. If you don’t have enough time to create content, then outsourcing it might be a good idea. There are several companies out there that specialize in providing content services.
How Long Should Each Post Be?
The length of articles varies depending on what type of content you are writing about.
If your topic is something that is well-researched and has been written about before, then you can write longer articles. On the other hand, if your topic is something that hasn’t been covered much, then you can write shorter articles. In general, I recommend writing until you have answered every single question a person might have about that topic. For many topics, this means articles around 1000 words or more.
Experts have different opinions in this regard. However, the best approach is to see the top articles’ total topic coverage and match your depth of information accordingly. If they cover 10 sub-points, you should cover 11.
What Topics Should I Cover In My Blog Post?
Blogging has become a great way to share knowledge and ideas with the world. But before you get started, you might wonder what kind of topics you should write about. Should you only focus on personal experiences, or should you also talk about other things?
There are several ways to choose topics for your blog. For example, you can focus on a specific topic (e.g., blogging for beginners), a certain audience (e.g., parents), or a particular interest (e.g., travel).
Whatever your niche is, writing high-quality content that covers a whole topic is important for building authority and trust in your niche. If you want to rank higher on Google, you need to create great content that helps your audience solve their problems and proves you know everything about that subject.
A blog is a type of website where you can publish articles or essays. Blogging is a great way to build your brand and establish authority in your niche. The key to success is to consistently produce quality content.
There are two main types of blogs: informational and promotional. An informational blog focuses on providing information about a certain subject. For example, you can create a blog about cooking recipes or fashion trends. On the other hand, a promotional blog is focused on selling something. For instance, you can write a blog about a new clothing line or a book.
Things To Consider For SEO-Optimized Content Writing
Writing high-quality content is crucial, but it’s also essential to optimize it for search engines. There are several ways to improve your SEO, such as proving your expertise, covering topics completely, keeping your page load time low, and creating unique content. Let’s review these key points in detail below.
1. Write For Humans First
Search engines understand only simple language. You should write your content like you would speak to someone. When writing about products, services, or companies, try to keep it conversational. Avoid using too many acronyms or industry jargon unless you immediately explain them for the reader.
2. Original Content-Plagiarism Free
Write unique, original content. People won’t trust your site if they find out you’re just copying other sites’ articles. Such copied-paste content is called plagiarism, which may raise your spam score and lower your ranking in search engines. In fact, if Google detects that your author profile or company information is fake, it can see this as a low-quality signal, just like plagiarism.
3. Cover The Full Topic (Not Just Keywords)
Keywords are the words that people type into search engines like Google, Bing, etc., to find information online. They are usually short phrases, such as “how to start a blog” or “best blogging platforms” or may describe your product or service.
They can help you get found online and improve your organic traffic. You need to make sure that the keywords you choose are relevant to your business. If they aren’t, then you won’t rank well in search engines like Google.
In 2025, Google doesn’t just look for specific words; it looks for concepts and real-world things (entities). Think of words as tiny parts of a bigger idea. If your article is about “Espresso Machines,” Google expects you to talk about related concepts like “9-bar pressure,” “PID temperature control,” and “Burr grinder,” even if the main search term didn’t mention them.
You need to make sure that your content covers the entire topic tree. If you cover all these connected ideas, Google trusts your page to be the most complete answer, which is what helps you rank.
4. Answer All Related Questions
Long-tail keywords are those phrases that are longer than three words. Longer keywords tend to be less competitive and easier to rank for.
Instead of just using long-tail keywords, focus on answering every single question a person who searched the main topic might ask next. For example, if someone searches “Best way to brew coffee,” you should also answer the related questions, like “How long should I grind the beans?” or “What temperature is best?” This proves your article is useful and comprehensive.
5. Use Google’s Concepts and Related Terms
Synonyms are words that have similar meanings but different spellings. These can include variations like alternate spelling, abbreviations, acronyms, and plurals.
These related terms are the attributes of your main topic. Instead of just stuffing in synonyms, make sure you naturally include the technical words that fully explain the topic. For instance, if you are reviewing a running shoe, use terms like “stack height,” “energy return,” and “carbon plate.” This shows Google you understand the topic deeply, which is great for improving your rankings.
6. Use Subheadings
Subheadings help readers navigate through long pages of articles. They can also provide a quick summary of each section. This is helpful for both human readers and search engine spiders. Make sure to add subheadings to sections that have a lot of text. Use subheadings to break up long paragraphs and make them easier to read.
7. Title Tags and H1 Heading
The title tag is the first thing that appears in the browser window when someone clicks on a link. Make sure that the title tag contains the main topic or keyword you want to rank for. The H1 heading on the page should be slightly different but cover the same core topic. This is the only chance you have to grab their attention before they even click through to read your article.
8. Optimize Your Images for the Topic
Images are great for SEO purposes. They allow you to add alt tags and descriptions to your images. These are both beneficial for users who may have disabled image displays or if the browser does not recognize the image format.
When you optimize images, make sure you use file names and alt tags that describe the actual topic or product shown. If you are a brand, include your logo or a founder’s image on the page. Images of real people help Google connect the content back to your author, reinforcing trust.
9. Write Naturally: Avoid Keyword Stuffing
Your body copy should cover all parts of the topic where appropriate. This means using the related terms naturally throughout the text without overloading it. They should, ideally, be used naturally throughout the text without being overused. Overuse of words is called “keyword stuffing” and can result in penalties from search engines. You can use keyword tools like Google’s Keyword Planner to help find relevant concepts.
10. Meta Description
This is a short description that shows up below the title tag. The meta description is usually only seen by those visiting your site through search engine results pages (SERPs). You can use this space to briefly describe the page and give potential visitors some idea of what the page is about. Try to keep them between 150 – 250 characters.
11. Content Marketing
Content marketing is one of the best ways to attract visitors to your website. This means providing useful information about your products and services that people might be interested in. You can do this through blog posts, videos, eBooks, infographics, etc.
How would you describe your company or brand? Is it a luxury brand, a tech brand, a fashion brand, etc.?
Your brand identity is important because it helps define who you are and what you stand for. Your brand should reflect your values, mission, vision, and personality. A strong, clear brand helps build E-E-A-T.
12. Link Building
Link building is the practice of getting other websites to link back to yours. There are two types of links: internal and external. Internal links lead readers through your pages inside your own website, while external links send them to a page on another website. When someone else mentions or links to your work, it’s called a “backlink.”
When someone links their website to yours, they’re basically saying that they think highly enough of your website to include a special message called a ‘link’ to connect to yours. Link building helps improve your website’s ranking in search results. GBOBER is an excellent app for this purpose.
Whenever you write an article on your website, don’t forget to link it with your other posts or pages via internal linking. This will help users engage with and discover other related information on your blog. It also helps Google cluster your content together to prove your topical authority.
Apart from internal links, you should also link to authoritative sources (like Wikipedia or scientific journals) whenever possible. Search engines love these external links.
13. Prove Who You Are (Show Your Experience)
This is the most important thing today. Google wants to see that the content creator has real experience in the topic they are writing about.
- Display Your Author Bio: Make sure your author bio is clearly visible on the page.
- Show Credentials: If you are an expert, link out to your social profiles (LinkedIn, X) or a dedicated “About Author” page that proves your background.
- Use Your Voice: Write in the first person (“I tested this,” “In my experience”) to demonstrate direct experience.
Final Words
You can use these proven SEO strategies to improve your blog posts and get more people to see your content. The main shift is from only targeting keywords to proving your trust and covering every corner of a topic.
If you need any help to learn more about developing an SEO-friendly content strategy, I’m happy to help you with any questions you might have.